Proofly is a Web3 platform that turns a user’s on-chain activity into a verified reputation profile. They needed a landing page that feels futuristic, clean, and communicates the product clearly to new users who may not fully understand the tech.
Their previous page felt too abstract and didn’t build trust. Visitors were confused by the messaging and didn’t see how Proofly was useful to them. The product seemed interesting but vague, and there was no clear reason to create a profile or take action.
I created a clean, modern layout with strong contrast and a clear flow. The hero section explains exactly what the platform does in simple language. I paired this with a visual that feels high-tech and alive. CTA buttons are placed early, and benefits are explained with clarity and structure.
After the redesign, Proofly saw a 48% increase in profile claims. Bounce rate dropped by 26%, and average scroll depth improved across all traffic sources. The updated messaging helped new visitors understand the value within seconds, leading to stronger early adoption.
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